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In November, ŠKODA continues to grow dynamic

12/15/2011

Last year’s sales already exceeded at the end of November. Sales grow 16.3 percent to 816.800 units within the first eleven months. More than 800,000 vehicles sold for the first time.

ŠKODA will set a new sales record in 2011. With 816,800 units, deliveries crossed the threshold of 800,000 units by the end of November 2011 for the first time in the history of the Czech manufacturer and is thus already far higher than the total sales for the year 2010 (762,600 units). Compared to the first eleven months of 2010, sales rose 16.3 percent (2010: 702,400 vehicles). In November alone, ŠKODA’s deliveries increased 16.8 percent to 75,000 vehicles. In Russia, ŠKODA recorded the best monthly result ever (in the month of November); the same was true for Austria and Australia.

“ŠKODA has sold more cars than ever this year,” said Jürgen Stackmann, ŠKODA’s board member responsible for Sales and Marketing. “In the first full year of our growth strategy, we have made gains in almost all regions and expanded our position in the markets. And we are still putting the pedal to the metal in the last weeks of the year. ŠKODA is on the right track to increase its sales to at least 1.5 million units per year by 2018.”

In its home market of the Czech Republic, ŠKODA grew 10.8 percent in November – more than twice as much as the overall market (plus 4.5 percent), selling 5,100 vehicles. The response to the Citigo, which was launched in the Czech Republic in November, has been outstanding. After only a few weeks, ŠKODA has already received more than 1,000 orders for the new small car. The Citigo opens up the growing small car segment for the brand and will be introduced in other European markets in the early Summer of 2012.

ŠKODA also made double-digit gains in other countries of Central and Eastern Europe and continued to expand its position. From January to November 2011, sales rose 27.8 percent to a total of 22,000 vehicles. The Fabia Combi and the Yeti, in particular, enjoyed high demand. In the Ukraine, deliveries increased 39.2 percent, in Croatia 23.2 percent, in Slovenia 20 percent.

In Western Europe, ŠKODA was not able to elude the declining market, but still enjoyed a better development than the overall market and remained just slightly under last year’s sales levels. In Austria, the brand reached a new record in November and grew 75.5 percent. In Finland, sales rose 30.8 percent, in France 21.3 percent, in Switzerland 16.3 percent and in Great Britain 12.2 percent.

As in the past couple of months, ŠKODA recorded significant gains in the growth regions of Russia, India, and China. In Russia, the brand was able to more than double last year’s November result with 8,000 deliveries (plus 131.5 percent) and a new sales record. In so doing, the Octavia accounted for more than half of the sales in November in Russia. In China, too, sales figures have clearly been pointing upwards, rising 41.9 percent to 20,200 vehicles in November. In this case, the demand for the Octavia and the Superb has enjoyed above average demand. With regard to the Indian market, which had declined in recent months (total market: minus 10.6 percent), ŠKODA was able to increase deliveries 25.9 percent to 2,300 units. The Rapid, launched in the month of November, showed good initial sales and was already voted as the "Family Car of the Year" by the Indian automobile magazine Top Gear.

Other markets outside of Europe developed positively as well. In Australia, ŠKODA was able to triple its sales in November, achieving a new sales record on the fifth continent.

Deliveries to customers in November 2011 (ŠKODA models compared to November 2010):

Octavia (32,800 vehicles/plus 21.5 percent) Fabia (21,100 vehicles/plus 8.2 percent) Superb (9,900 vehicles/plus 14.7 percent) Yeti (6,500 vehicles/plus 43.7 percent) Roomster (2,900 vehicles/plus 0.3 percent) Rapid/India (400 vehicles) Citigo/Czech Republic (200 vehicles)

Bron: Skoda Media App